How to kill your circulation: Newsweek style

When the economy is struggling, and your industry is on a steady decline, what is your next move? Well, in the case of Newsweek, you decide to become something totally different and, in the process, spit at a good deal of your subscriber base. Is it working? If is if you want to shed circulation and jobs, as reported by the Wall Street Journal:

Newsweek could subtract anywhere from 500,000 to one million copies from its current guarantee of 2.6 million, according to people familiar with the magazine’s thinking. That Newsweek is exploring a rate-base cut was first reported by the trade publication Folio.

Newsweeks highly controversial cover story comes as it is dropping subscribers and guarantees to advertisers.
Newsweek's highly controversial cover story comes as it is dropping subscribers and guarantees to advertisers.

The WSJ reported Newsweek “has emphasized commentary on hot-button issues, such as gay marriage, by big-name journalists like editor Jon Meacham and international editor Fareed Zakaria, as well as contributions from political operatives and academics like Michael Beschloss and Sean Wilentz.” And while looking at these issues is not in itself something to be up in arms about, it’s the way Newsweek has been going about it that has driven — or about to — subscribers and advertisers away:

Mr. Meacham said recently that Newsweek has never been an objective summarizer of the week’s events, or “AP on nicer paper,” though he acknowledged a greater emphasis lately on editorializing. “We are trying to be more provocative,” he said.

This week’s cover story, “The Religious Case for Gay Marriage,” is a case in point. The story spawned an organized campaign to get readers to cancel their subscriptions and elicited so many angry emails that Newsweek Chief Executive Tom Ascheim had to open a new email account to handle the added volume, a company spokesman said.

For those who subscribed thinking they were getting “AP on nicer paper,” the shift to provocation was jarring and, mostly, unwelcome. Without any rebuttal or guidance from a theologian, lines like this are tossed out by religion editor Lisa Miller in her piece “The Religious Case for Gay Marriage” (emphasis mine):

The Bible does condemn gay male sex in a handful of passages. Twice Leviticus refers to sex between men as “an abomination” (King James version), but these are throwaway lines in a peculiar text given over to codes for living in the ancient Jewish world, a text that devotes verse after verse to treatments for leprosy, cleanliness rituals for menstruating women and the correct way to sacrifice a goat—or a lamb or a turtle dove. Most of us no longer heed Leviticus on haircuts or blood sacrifices; our modern understanding of the world has surpassed its prescriptions. Why would we regard its condemnation of homosexuality with more seriousness than we regard its advice, which is far lengthier, on the best price to pay for a slave?

Of course, this kind of writing did not go unnoticed. MZ Hemingway at gives a lengthy excoriation of Miller and her work:

When I started looking at the media coverage of this hot topic, I had to do just that. As a libertarian, I was unfamiliar with why people thought the state should define marriage, much less why it should be defined in such a way as to limit it to a certain number or sex of people. And what I found is that there is an unbelievable wealth of argument in favor of traditional marriage. And most of it is based (no, not in the fevered imaginations of what Hollywood and the media elite think religious conservatives believe) but in Natural Law. In this way of thinking, society defines marriage as a sexual union between a husband and wife, based around the ideas that babies are created via intercourse, that procreation is necessary for the survival of society and that babies need fathers as well as mothers. So the entire premise of this article is wrong, if you look at it that way.

But if you are going to pretend that opposition to same-sex marriage is based Sola Scriptura, could we at least get our Scripture right?

This is such hackery that it’s offensive. Abraham and Sarah, while certainly noted for their eventual trust in God were basically poster children for marital disobedience when they didn’t trust God to provide them with children. Even though he promised them they would have offspring. Sarah was a jealous and cruel slavemaster and Abraham was pliant and cowardly during their Hagar offensive. In fact, if you are reading the Old Testament as a self-improvement book based on anything other than the commandments from God, you are an idiot. God’s chosen people, some of them with great and abiding faith, are sinful disasters — the lot of them.

I hold sacred the New Testament model of marriage and find Miller’s comments to be beneath contempt. I also wonder what, if anything, she has read from the New Testament.

When my husband read the opening graph of this train wreck of a hit piece, he wondered if these words of Jesus, found in the Gospel of Matthew, indicated indifference to family:

And He answered and said to them, “Have you not read that He who made them at the beginning ‘made them male and female,’ and said, ‘For this reason a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh’? So then, they are no longer two but one flesh. Therefore what God has joined together, let not man separate.”

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Making sense of Christmas

Click on the image to see the video
Click on the image to see the video

This video, from the folks at St. Helens Bishopgate, asks questions about what Christmas means. If there was ever a time for someone to look into Jesus (like Larry Norman asks), it would be this time of year. Surprisingly, many people don’t think about Jesus at Christmas, but it’s not too late to think about someone and something that’s not tradition or myth, but real history. And this isn’t ancient history, but something that matters for your life right now and every day.

HT: Adrian Warnock