Readers have been blasting US Weekly for their “Babies, Lies and Scandal” Sarah Palin cover. Now, when people are writing to cancel their subscriptions, they are advising readers to be reasonable and “take the time to read the story before deciding to cancel.” In my business, that’s a weak apology. If they’re saying the headline doesn’t match the story, then that’s poor work by some editor and, regardless of the story, someone needs to apologize in a very public way.